Event-driven communication mechanism enabling real-time automated notifications from one system to another when specific events occur, essential for responsive eCommerce cold chain integration. Unlike REST APIs where systems must repeatedly query for status updates, webhooks push notifications immediately when events occur (order placed, delivery completed, status changed). In frozen food logistics automation, merchants configure webhooks to receive instant delivery status updates, eliminating manual status checking and enabling responsive customer communication. When The Frozen Food Courier completes delivery, webhook immediately notifies merchant’s eCommerce platform, triggering automated customer confirmation emails and updating order status without merchant intervention. Webhooks create responsive integration where systems communicate instantly rather than waiting for periodic status checks. For merchants implementing automated delivery management, webhook configuration enables real-time visibility into delivery operations, responsive customer service based on actual delivery events, and complete automation eliminating manual status management overhead.
Related Terms: REST API, JSON Payload, Automation Integration, Order Status Management, eCommerce Cold Chain
Related Articles: Automation & Integration