Global addressing system dividing the world into 3m x 3m squares, each identified by a unique three-word combination (e.g., ///clips.soccer.laptop), providing precise location identification where traditional street addresses are ambiguous, incomplete, or nonexistent. In South Africa’s complex addressing environment featuring security estates, informal settlements, new developments with incomplete street naming, and inconsistent address formatting, what3words enables accurate delivery location communication where conventional addresses fail. The system’s three-word format is memorable, pronounceable in any language, and eliminates ambiguity from similar street names, incorrect postal codes, or imprecise landmark descriptions. The Frozen Food Courier actively encourages customers to share their what3words address during pre-delivery notification response, dramatically reducing delivery delays from address ambiguity, security estate navigation, and locating properties in areas with poor addressing infrastructure. what3words integration eliminates the most common cause of delivery failures – inability to locate the customer – while reducing the 30+ minutes often wasted searching for addresses, improving operational efficiency and ensuring frozen products reach customers while maintaining proper temperatures. Integration costs nothing for customer use and provides immediate operational ROI through reduced address-related delivery failures.
Related Terms: Address Validation, Last-Mile Delivery, Work Order, Order Status Management
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